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Josh Awtry's Personal Meeting Room - Shared screen with speaker view
Daniel Scapusio
38:00
I’m sorry if I missed this, but is this data looked at by device?
Tovah
38:19
this is combined data for mobile and desktop
Joshua Awtry
38:54
(Dan — It’s also really illuminating when you split it out by platform, but that’s a different topic for a different day….)
Daniel Scapusio
39:13
Thanks, Tovah and Josh!
TDeas
41:01
Chris White with a beard. Worth the price of admission.
Nicole Simmons
41:12
I know a lot of editors who post 12-6 a.m. to manipulate when stories show up in their automated a.m. newsletter.
dan.spears
41:24
Agreed! I'm totally thrown
Tovah
42:05
typically stories posted overnight have similar read patterns to stories posted at 6 or 7 a.m.
John Gallas
43:58
How do you weigh posting time against promotion time? For instance, a story posted at 8 p.m. and promoted at 7 a.m. the next day.
Tovah
44:54
It depends on how you treat the content - if it is treated as "new" content in the morning, that makes the difference - in the morning newsletter, promoted on home page. The trends I've seen show that only sites that strategize evening posts for a morning wakeup (like Cincinnati), get the morning traffic on those stories. Often stories posted at 8 p.m. are not promoted the next morning, from the data I've seen.
John Bisognano
46:57
Next-day rebounds....we're talking re-running on FB? Re-running in newsletters, maybe re-pushing?
dan.spears
48:42
Do you attribute that shorter lifespan for an evening-posted story to being pushed off the highest-profile places on a homepage the next morning, or the social media post competing with more content?
Tovah
48:48
Next-day rebounds is a real mix - often the stories have an organic social life or are featured in the newsletter the next day. Your regional strategist would be able to take a closer look at trends for your site.
Michael McCarter
48:59
Will this deck be available after the meeting?
Tovah
49:04
yes, Michael
Joshua Awtry
49:21
Mike — Yep. A recording and the deck. As soon as the cloud releases the link, we’ll reply-all to this meeting and send it out.
Rachel Piper
49:56
Has there been any change in our new work-from-home world? Anecdotally we've seen traffic growing a little later in the morning — fewer people up at 6 a.m. for the pre-commute news scroll?
Tovah
50:08
Dan - homepage does play a part in this. Often there are newer stories that compete. If a story is treated as "overnight" and "fresh" for the morning by producers, that can make a difference. Your mileage may vary.
Michael McCarter
50:31
Thanks!
Ginger’s iPhone
50:44
This is fantastic. Assuming this applies to columns and columnists as well?
Tovah
51:06
Rachel - there has been a change, but those reader habits are starting to transition back to normal. Fewer people in the morning, fewer peaks throughout the day. March was extreme. June less so.
Tovah
52:14
Ginger - Chris can talk more to columnists - some columnists have set times of day where they have built readership habits, so I can't give a general answer to this.
Tovah
53:23
a big element of this is breaking/competitive - having urgency can make or break a story
Paul Berry
54:52
This is very, very good, Chris. We've done similar (not nearly as detailed!) analysis in Sports Media Group and saw some similar trends. We've adjusted publishing times for non-competitive, non-breaking news and have seen very good results.
Bill Cannon
55:52
Excellent work, Chris!
Caitlyn Kelleher
56:45
We’ve seen low return from enterprise pieces on Sundays, when they usually run in print. Is it better to hold these a day and publish on Facebook for the first time early Monday?
Caitlyn Kelleher
58:10
Also an additional question, what is thought about posting the same story on Facebook multiple times. I haven’t had good return but I don’t know if there is something deeper into with subscriptions.
Brian Indrelunas
59:11
Yes! More than 2/3 of the time, the first post had the most on-Facebook interactions (likes, reactions, comments and shares)
Jigsha Desai
01:00:01
We work on embargoing several stories for the morning. But with some special projects, where perhaps we feel parents are the key audience, we have developed publishing plan of 6:45p publish, 7p FB post (for the evening audience on FB), in the 6a Daily Briefing and also then pinned on the homefront prominently in the next morning. Wondering how others have developed audience plans on other such projects with specific audience in mind with this info in mind, or if this is something we need to revisit.
Summer
01:00:19
Digital budgets have helped a lot
Jen Guadarrama - San Angelo
01:00:38
I showed the reporters the graphs you folks share and how much audience they are missing with the 5 p.m. dump and run
Brian Indrelunas
01:01:15
^Also re: Facebook analysis, posting a URL again in the chatter of a photo or video post was counted as a repost and included in the analysis (so we're not just talking about multiple link posts for the same URL)
Brian De Los Santos
01:01:28
I've noticed our local newsletters drive a chunk of direct traffic for local politics/reopening strategies per city.
Brian Indrelunas
01:01:50
Yay Jen! :)
Ashley Fontones
01:02:00
We've had a lot of staff changeover in the last year so with each new hire I made it a point to make sure they know to post rather than wait. We also got in the habit of checking our numbers daily. For the enterprise packages or features, we schedule for the next day in the morning when our readership is a lot higher than say 7 p.m. at night.
Jennifer Hefty
01:02:33
Nothing convinces reporters like evidence of success :)
Andy Alford
01:03:09
And personal traffic goals. That made a bunch of our folks sit up and listen.
Caitlyn Stroh-Page
01:03:17
Is there a substantial difference in rebound trends between smaller sites and larger? One would think that volume of content may change this a decent bit?
Tovah
01:04:09
Hi Caitlyn, the rebound analysis was only done on our larger legacy Gannett sites, so I can't say for certain. It may vary.
Daniel Scapusio
01:04:19
Have we seen a correlation between the more successful posting and increased subscription purchases?
Jennifer Hefty
01:04:22
On the publish time versus promotion times, I know many newsrooms do publish for inclusion in a.m. newsletters. But these stories should be the exception, not the rule. Digging into data on when most things are publishing is really illuminating. I've also found success in checking the data and checking it often. What was true the first half of the year may change in the latter half. Find out your peak days, back up enterprise deadlines to allow for publishing then.
Caitlyn Kelleher
01:05:51
We have a lot of traffic in the evening hours, how do we optimize that while not losing FB reach
Tovah
01:06:28
typically we see stories posted in the morning continuing to do well in the evening, through organic sharing and from our evening social posts
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01:08:01
I think it
amy.gehrt
01:08:11
Wouldn't holding off on publishing stories hamper potential Google traffic?
Tovah
01:08:33
only on breaking news stories if it's more of an evergreen/feature it shouldn't hurt Google
1rKv32+j5KhQgrV51MEUwSq0mSvK0SIlU+BDUrcadag=
01:11:25
In Mississippi we have also learned that story topics are also important to consider when deciding posting time. We are still working to have good stories to post early in the week vs posting the best stories on Thursday and Friday… which of course indicates a planning problem.
Tovah
01:12:45
yes - planning for the early week is very important
Summer
01:16:30
PLANNING!
Caitlyn Kelleher
01:17:04
this isn’t really on this particular topic but I am going to ask — is it still true that FB likes 30 to 45 minutes between posts?
Jigsha Desai
01:17:14
+1 on planning!
John Bisognano
01:17:59
GREAT INFO. Thanks!
Summer
01:17:59
Great work all! Awesome info.
Daniel Scapusio
01:18:06
Ditto!
Amalie Nash
01:18:13
This is fantastic –– thanks, all!
Benjamin Duer
01:18:13
Great job. Thank you
Brian Indrelunas
01:18:14
Thanks Chris and Tovah!
Michelle Maxwell
01:18:14
thank you! so helpful!